In a heartening trend, more than half of consumers are cutting down on disposable plastics, inspired by impactful documentaries like David Attenborough’s.
A study by GlobalWebIndex highlights a growing preference for sustainable materials in everyday purchases, especially among the youth.
The report indicates a positive shift towards environmental consciousness, with 82% of UK respondents valuing sustainable packaging out of concern for our planet’s future.
Despite this progress, there’s a call for more information on recyclable packaging, particularly among men.
Interestingly, younger consumers prioritize sustainability, while older ones lean towards affordability.
Brands advocating sustainability are earning trust, with two-thirds of …
