In a vibrant collaboration, PANTONE teamed up with the School of the Art Institute of Chicago to transform Seoul’s rainy days into colorful canvases.
The project, aptly named Project Monsoon, celebrates South Korean culture by using hydrochromic paint that reveals hidden murals when wet.
Inspired by the graceful flow of East Asian rivers, the murals depict underwater scenes, surprising passersby during the monsoon season.
These artworks, unveiled by raindrops, bring joy to Seoul’s residents enduring …
