Tuesday, July 23, 2024
Good News in the WorldEuropeFrance pioneers fashion sustainability: bonus scheme encourages clothing repair and eco-conscious choices

France pioneers fashion sustainability: bonus scheme encourages clothing repair and eco-conscious choices

France is set to revolutionize sustainable fashion with a groundbreaking bonus initiative starting October. Encouraging eco-consciousness, consumers will enjoy discounts ranging from €6 to €25 for repairing garments and shoes, diverting 700,000 tons of clothing waste from landfills annually.

Backed by €154m in government funding over 5 years, the scheme aims to bolster the repair sector, spawning new jobs and curbing the fast fashion trend. The forward-thinking move aligns with upcoming labelling regulations highlighting environmental impact. While critics voice concerns, this visionary push by France’s €66bn fashion industry is poised to redefine consumption norms across the EU.

Source video: WION on YouTube

Source image: AlanFrijns / pixabay

Source: bbc.com

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