France is set to revolutionize sustainable fashion with a groundbreaking bonus initiative starting October. Encouraging eco-consciousness, consumers will enjoy discounts ranging from €6 to €25 for repairing garments and shoes, diverting 700,000 tons of clothing waste from landfills annually.
Backed by €154m in government funding over 5 years, the scheme aims to bolster the repair sector, spawning new jobs and curbing the fast fashion trend. The forward-thinking move aligns with upcoming labelling regulations highlighting environmental impact. While critics voice concerns, this visionary push by France’s €66bn fashion industry is poised to redefine consumption norms across the EU.
