Petri Alava used to wear pressed suits and leather shoes to work, managing large corporations selling everything from magazines to gardening equipment.
Now he runs a Finnish start-up where socks are the norm on the office floor, and he proudly sports a round-neck T-shirt spun from recycled clothing fibres, tucked into some baggy shorts.
His firm, Infinited Fiber, has invested heavily in …
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Original title: Finland wants to transform how we make clothes